U4C is an automated contact strategy that delivers a trigger-based, bespoke communication for individual consumers.Amongst the brief criteria we were challenged with raising awareness of U4C, improving previous campaigns results by 100% and providing a live demonstration of how powerful the service is.

GB's 3 identified target markets were broken down into 24 sub-sectors. Highly personalised emails & direct marketing formed the basis of the campaign. Each email and DM contained a personalised URL which directed the recipient to one of three sector-specific videos.

GB witnessed a 300% increase in response rates compared with previous campaigns and a marketing ROI of 2600%.

"Dolphin ensured that our campaign, which could have been incredibly convoluted, was executed simply and effectively. The 300% increase in response rates speaks for itself!"
Maxine Morgan, Marketing Communications Manager, GB Group